CAREER HISTORY

• Hired to stabilize, supervise and lead the marketing department of this $90-million, web-based financial services firm – 600+ employees, 2,500 clients, 9 million consumer end-users and over $100 billion in payments processed annually
• Tripled sales leads in 2006, resulting in $15-million of new business.
• Managed $2-million marketing budget.
• Brought interactive marketing to Online Resources – website development, search engine optimization, pay-per-click advertising, e-mail blasts, webinars and electronic tracking/analysis of marketing campaigns.
• • Led corporate branding initiatives during critical transition period

• Developed strategic marketing plans and creative campaigns to meet corporate objectives and increase sales. Managed an annual creative services budget of $1.5 million.
• Developed and executed integrated marketing programs, while directing outside creative Web teams, advertising agencies, PR firms, video and television production companies, and an internal staff.
• Collected research and competitive data. Tracked and analyzed metrics of each marketing campaign.
• Conceptualized and created web content, email blasts, webinars, direct response mailings, and advertising.
• Wrote scripts, press releases, white papers, case studies and sales collateral.
• Helped increase the customer base by 25%, resulting in a mid-year revenue growth of 30%.
• Reached more than 500,000 new prospects through targeted marketing campaigns.

• Responsible for marketing new software products, including branding, creative direction, advertising, Web-marketing, media relations, public relations, and corporate communications.
• Co-managed a $2 million annual budget and a small, internal marketing department. Hired, fired, and managed multiple advertising agencies, PR firms, and outside resources.
• Developed strategic marketing campaigns and content for websites. Wrote positioning statements, executive speeches, case studies, white papers, email campaigns, brochures and sales materials.
• Managed public relations activities, wrote news releases, scheduled press interviews and trade show appearances by company execs. Conducted media training and served as company spokesperson.

• Hired 12 brand managers and directed internal and external branding campaigns. Led team in developing media strategies, brand plans, and identity campaigns.
• Opened and managed new offices in Boston and Austin. Co-wrote the company business plan, mission statement, positioning platform, and website content.

• Established an award-winning integrated marketing communications agency with a core base of financial services, high-tech and healthcare clients. Prospected for new clients, led all sales pitches, won new business.
• Created national consumer education programs and training seminars. Managed a national team of 15 marketing professionals (writers, designers, producers, trainers). Clients included Fidelity Investments, MIT, Apple, John Hancock Mutual Funds, Schneider Public Relations, and State and Federal Associates.

• Served as lead communications manager for over 30 top-tier clients, each with $500M+ in assets.
• Developed and implemented over 50 custom communication programs for Shell Oil, Apple, Hewlett Packard, Campbell Soup, and others. Conducted live seminars for 3,000+ employees.
• Built new Retirement Education division at Scudder, hiring 50 communication specialists while managing a $3M budget. Served as corporate spokesperson.

• Headed up Creative Service divisions at two international healthcare marketing firms.
• Developed and executed custom pharmaceutical marketing programs.
• Regularly pitched new concepts to Fortune 500 pharmaceutical companies including Merck, SmithKline, Schering, Lederle, Wyeth-Ayerst, Pfizer, and Glaxo.

• University of Texas at Austin – BA in Communications
• National Assn. of Securities Dealers (NASD) Licenses – Series 6, 65, 63
• National Marketing Award for Best Campaign – Pensions & Investments Magazine – 1999
• National Bell Ringer Award – Public Relations Society of America - 1999