PROFESSIONAL
EXPERIENCE
Business Marketer, Copywriter & Social Media Consultant Advising and writing for technology,financial services, healthcare, government and small businesses. Recent clients include :
- Litle & Co. (financial services)
- Bureau of National Affairs (software)
- STG International (government staffing)
- Federal Occupational Health Services (government agency)
- Amplifier Content Marketing (Internet services &
magazine publishing)
- GJB
Engineering (small business start-up).
Managing Director of Marketing(Institutional Banking) Online Resources Corporation - Chantilly, VA 2005 2007 Publicly-traded Internet banking and credit card services company with 1,600 clients, 600 employees and $150M revenue.
- Stabilized and managed a marketing staff of five
(5). Managed budget of $2M.
- Developed strategies and messaging for nine (9) new banking
products.
- Trained sales team to prospect, present and communicate all
product information.
- Created 17 marketing campaigns, tripled sales leads and
grew business by $15M annually.
- Wrote message-driven sales letters, email blasts, videos
and tradeshow
materials.
- Revamped
and rewrote two (2) Online Resources websites. See www.ORCC.com.
- Brought
Internet marketing, Webinars, Email blasts and Social Media to Online
Resources.
- Led
corporate branding initiatives during an extremely critical period of
acquisitions.
Senior Director of Marketing and Creative Services NetSimplicity Software - Austin, TX 2003 2005 Publicly-traded B2B and B2C tech firm providing products for Fortune 1000s, universities, hospitals, law firms. $20M revenue.
- Managed
all marketing, copywriting, public relations, sales support and
tradeshows.
- sDeveloped
strategic marketing plans to launch three (3) new products.
Refined all messaging.
- Increased
customer base by 25%, resulting in annual revenue growth of 30%.
- Managed
marketing department of five (5), plus outside vendors.
- Managed
annual budget of $1.5M.
- Reached
500,000 new prospects through direct mail, email blasts, webinars,
television and advertising.
- Managed
the redesign and content development of two (2) company websites.
Director of Marketing and Communications GlobalScape Software - San Antonio, TX 2001 2003
Created,
executed and tracked marketing and sales support campaigns at this $3M
international software firm,
- Launched
and marketed a new content management software product, and supported
CuteFTP.
- Managed
branding, advertising (Web and Print), PR and tradeshows in NYC, Boston
and Las Vegas.
- Controlled
annual budget of $1.7M. Hired, fired and managed outside PR
and branding firms.
- Wrote
messaging statements, speeches, case studies, email campaigns,
brochures and collateral.
Vice President of Brand Management Citigate (Brand Momentum Group) - Boston, MA and Austin, TX 2000 2001
Opened
and managed new branding divisions in Boston and Austin for this
international technology marketing firm.
- Co-wrote
the company business plan, mission statement, positioning platform and
website content.
- Hired
and managed 12 brand managers. Pitched 17 new prospects
during first year.
- Wrote
positioning statements, speeches, case studies, white papers, email
campaigns and collateral.
- Clients
included Cisco, ComScore, Accel, Ventro and BulaBay.
Chief Marketing Officer / Senior Copywriter The Duffle Group - Boston, MA and Washington, D.C. 1997 2000
Founded
an award-winning marketing communications firm, specializing in
financial services and healthcare.
- Wrote
the company business plan and mission statement. Landed
initial startup funding.
- Prospected
and pitched new business non-stop over 3-year period. 93%
win/loss ratio.
- Achieved
gross sales of $1.3M.
- Created
communication and educational programs, primarily for corporate
employees.
- Managed
15 associates nationwide (writers, designers, video producers and
trainers).
- Clients
included Fidelity Investments, John Hancock, Scudder, State &
Federal Health Services.
Vice President of Communications, Education and Creative Services Fidelity Investments (Boston) and Scudder Investor Services (Boston) 1993 1997
Two of the world™s largest and best-known financial service firms. My area of expertise Retirement Planning Services.
- Wrote
37 educational programs for Campbell Soup, Apple, Glaxo, Shell Oil and
other major clients.
- Presented
live educational seminars to more than 3,000 employees nationwide.
- Built
and promoted new Retirement Communications Division at Scudder.
- Hired
and managed 23 professionals in less than a year (communication
directors, writers, designers).
- Served
on National Sales Teams that acquired more than $27 billion in new
assets.
Executive Director of Promotional Marketing Services State & Federal Assoc. (Alexandria, VA) and Pracon Healthcare (Reston, VA) 1988 1993
Two international healthcare marketing, economics & reimbursement firms. My area of expertise Creative Programs.
- Developed
pharmaceutical education programs for physicians, pharmacists and
patients nationwide.
- Managed Creative Service departments of 3 15 writers, designers and producers.
- Conceptualized
and produced programs (print, audio, video) that sold in excess of $3M.
- Helped
win new business with Merck, GlaxoSmithKline, Pfizer, Schering, Lederle
and Wyeth-Ayerst.
- Co-managed
international medical symposiums in France, Mexico and Canada.
ADDITIONAL
EXPERIENCE
- Creative Director at Ehrlich Manes Advertising Bethesda, MD
- TV News Anchor and Executive Producer Austin, TX
- Award-winning journalist (TV, Radio, Print) Austin, TX
- Published
Author, specializing in information marketing and writing
- On-Camera
and
Voice-over Narrator for corporate videos and advertisements
EDUCATION
AND AWARDS
- University of Texas Bachelors Degree (Communications)
- FINRA (Financial Industry Regulatory Authority) Licenses Series 6, 65, 63
- Sales Leadership Training Boston, MA
- Marketing Academy Training Austin, TX
- National Marketing Award Pensions & Investments Magazine 1999
- National Bell Ringer Award Public Relations Society of America - 1999