PROFESSIONAL EXPERIENCE
Business Marketer, Copywriter & Social Media ConsultantAdvising and writing for technology,financial services, healthcare, government and small businesses.
Recent clients include :
BUSINESS
MARKETER
COPYWRITER
SOCIAL MEDIA EXPERT
(Including Fortune 500 experience)
COPYWRITER
SOCIAL MEDIA EXPERT
- My specialty is working one-on-one with companies, associations and agencies that want/need marketing services but are adamant about containing costs.
- I‘m often brought in to build, stabilize and manage marketing departments and creative teams of all sizes.
- As an award-winning copywriter, I have 27 years experience in marketing, social media, communications and advertising.
- I handle Business-to-Business (B2B), Business-to-Customer (B2C), and Member-Related projects of all types - Internet , Print, Radio, TV and Public Relations).
Advising and writing for technology,financial services, healthcare, government and small businesses.
Recent clients include :
- Litle & Co. (financial services)
- Bureau of National Affairs (software)
- STG International (government staffing)
- Federal Occupational Health Services (government agency)
- Amplifier Content Marketing (Internet services & magazine publishing)
- GJB Engineering (small business start-up).
Managing Director of Marketing (Institutional Banking)
Online Resources Corporation - Chantilly, VA 2005-2007 Publicly-traded Internet banking and credit card services company with 1,600 clients, 600 employees and $150M revenue.
Online Resources Corporation - Chantilly, VA 2005-2007 Publicly-traded Internet banking and credit card services company with 1,600 clients, 600 employees and $150M revenue.
- Stabilized and managed a marketing staff of five (5). Managed budget of $2M.
- Developed strategies and messaging for nine (9) new banking products.
- Trained sales team to prospect, present and communicate all product information.
- Created 17 marketing campaigns, tripled sales leads and grew business by $15M annually.
- Wrote message-driven sales letters, email blasts, videos and tradeshow materials.
- Revamped and rewrote two (2) Online Resources websites. See www.ORCC.com.
- Brought Internet marketing, Webinars, Email blasts and Social Media to Online Resources.
- Led corporate branding initiatives during an extremely critical period of acquisitions.
Senior Director of Marketing and Creative Services
NetSimplicity Software - Austin, TX 2003-2005 Publicly-traded B2B and B2C tech firm providing products for Fortune 1000s, universities, hospitals, law firms. $20M revenue.
NetSimplicity Software - Austin, TX 2003-2005 Publicly-traded B2B and B2C tech firm providing products for Fortune 1000s, universities, hospitals, law firms. $20M revenue.
- Managed all marketing, copywriting, public relations, sales support and tradeshows.
- Developed strategic marketing plans to launch three (3) new products. Refined all messaging.
- Increased customer base by 25%, resulting in annual revenue growth of 30%.
- Managed marketing department of five (5), plus outside vendors.
- Managed annual budget of $1.5M.
- Reached 500,000 new prospects through direct mail, email blasts, webinars, television and advertising.
- Managed the redesign and content development of two (2) company websites.
Director of Marketing and Communications
GlobalScape Software - San Antonio, TX 2001-2003
Created, executed and tracked marketing and sales support campaigns at this $3M international software firm,
GlobalScape Software - San Antonio, TX 2001-2003
Created, executed and tracked marketing and sales support campaigns at this $3M international software firm,
- Launched and marketed a new content management software product, and supported CuteFTP.
- Managed branding, advertising (Web and Print), PR and tradeshows in NYC, Boston and Las Vegas.
- Controlled annual budget of $1.7M. Hired, fired and managed outside PR and branding firms.
- Wrote messaging statements, speeches, case studies, email campaigns, brochures and collateral.
Vice President of Brand Management
Citigate (Brand Momentum Group) - Boston, MA and Austin, TX 2000-2001
Opened and managed new branding divisions in Boston and Austin for this international technology marketing firm.
Citigate (Brand Momentum Group) - Boston, MA and Austin, TX 2000-2001
Opened and managed new branding divisions in Boston and Austin for this international technology marketing firm.
- Co-wrote the company business plan, mission statement, positioning platform and website content.
- Hired and managed 12 brand managers. Pitched 17 new prospects during first year.
- Wrote positioning statements, speeches, case studies, white papers, email campaigns and collateral.
- Clients included Cisco, ComScore, Accel, Ventro and BulaBay.
Chief Marketing Officer / Senior Copywriter
The Duffle Group - Boston, MA and Washington, D.C. 1997-2000
Founded
an award-winning marketing communications firm, specializing in
financial services and healthcare.
The Duffle Group - Boston, MA and Washington, D.C. 1997-2000
- Wrote the company business plan and mission statement. Landed initial startup funding.
- Prospected and pitched new business non-stop over 3-year period. 93% win/loss ratio.
- Achieved gross sales of $1.3M.
- Created communication and educational programs, primarily for corporate employees.
- Managed 15 associates nationwide (writers, designers, video producers and trainers).
- Clients included Fidelity Investments, John Hancock, Scudder, State & Federal Health Services.
Vice President of Communications, Education and Creative Services
Fidelity Investments (Boston) and Scudder Investor Services (Boston) 1993-1997
Two of the world's largest and best-known financial service firms. My area of expertise - Retirement Planning Services.
Fidelity Investments (Boston) and Scudder Investor Services (Boston) 1993-1997
- Wrote 37 educational programs for Campbell Soup, Apple, Glaxo, Shell Oil and other major clients.
- Presented live educational seminars to more than 3,000 employees nationwide.
- Built and promoted new Retirement Communications Division at Scudder.
- Hired and managed 23 professionals in less than a year (communication directors, writers, designers).
- Served on National Sales Teams that acquired more than $27 billion in new assets.
Executive Director of Promotional Marketing Services
State & Federal Assoc. (Alexandria, VA) and Pracon Healthcare (Reston, VA) 1988-1993
Two international healthcare marketing, economics & reimbursement firms. My area of expertise - Creative Programs.
State & Federal Assoc. (Alexandria, VA) and Pracon Healthcare (Reston, VA) 1988-1993
- Developed pharmaceutical education programs for physicians, pharmacists and patients nationwide.
- Managed Creative Service departments of 3 15 writers, designers and producers.
- Conceptualized and produced programs (print, audio, video) that sold in excess of $3M.
- Helped win new business with Merck, GlaxoSmithKline, Pfizer, Schering, Lederle and Wyeth-Ayerst.
- Co-managed international medical symposiums in France, Mexico and Canada.
ADDITIONAL EXPERIENCE
- Creative Director at Ehrlich Manes Advertising Bethesda, MD
- TV News Anchor and Executive Producer Austin, TX
- Award-winning journalist (TV, Radio, Print) Austin, TX
- Published Author, specializing in information marketing and writing
- On-Camera and Voice-over Narrator for corporate videos and advertisements
EDUCATION AND AWARDS
- University of Texas Bachelors Degree (Communications)
- FINRA (Financial Industry Regulatory Authority) Licenses Series 6, 65, 63
- Sales Leadership Training Boston, MA
- Marketing Academy Training Austin, TX
- National Marketing Award Pensions & Investments Magazine 1999
- National Bell Ringer Award Public Relations Society of America - 1999
©Copyright 2011 by Nelson Duffle